iqbal mohammed sir martin sorrell wpp atticus award 2006

Receiving the Atticus statuette from Sir Martin Sorrell at Harry's Bar in London. My paper 'The Elongating Tail of Brand Communication: An approach to Brand-building incorporating Long Tail economics' was awarded the WPP Atticus Award 2006 in the Brand and Identity Category.

About the author:
Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email or Twitter.



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