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Top 10 Posts

  • Evolution and the hidden cognitive bias that’s sabotaging advertising’s future
  • What a master pickpocket can teach us about storytelling
  • The consumer is not a moron. He is the other half of creative genius.
  • The machine code of story-telling
  • The +1 TV remote revolution
  • Information Osmosis and the case against Chief Culture Officer
  • Why scam ads are like pedigree dogs
  • The news industry, disaggregation of audiences and 'failed truths'
  • Necker Cube and the Art of Planning
  • Footnotes to : the tyranny of the big idea
[Last updated: 4th Jan, 2019]
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About the author:
Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email or Twitter.



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