Over at his blog, Bud
Caddell is crowdsourcing a definition of strategy. There are some
great suggestions and this one's my addition - a quote by an early 20th
century chess grandmaster and writer.
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I'm Iqbal and I work as Director of Strategy at Publicis Modem Germany and am based in Munich.
This blog is a scribbling pad for my thots and ideas - on brands, social media and strategy & planning.
I am a winner of the WPP Atticus Award for my paper on the long tail of brand building. If you're looking to read more, here are my top 20 posts and my whitepapers.
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