The Elongtaing Tail of Brand Communication: An approach to brand building incorporating long tail economics - my Atticus-winning whitepaper - is now available as a ChangeThis Manifesto.
[Original pic by r1chardm]
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- The views expressed on this blog are my own and do not represent those of my employers - I'd be worried more than anyone esle, if they do.
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December 16, 2007
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Hello!
"I am a creative planner/ brand and social media consultant based in Bangalore, India. This blog is a scribbling pad for my thots and ideas - on brands, social media and planning. I am also a contributor to the Marketing & Strategy Innovation Blog.
I am a winner of the WPP Atticus Award for my paper on the long tail of brand building. My whitepapers, articles and thot pieces on advertising, new media and the probable future are available here.
You can get in touch with me via Twitter, Facebook or email. Thanks for dropping by." ~~ IQ // blaiq
Need a speaker?
- I am a regular panellist and speaker on brands and social media - at industry events in India and around the world. My last speaking assignment was a keynote address on social media at the Global Web Conference of a Fortune 500 company in Germany. Get in touch with me here.
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My Whitepapers:
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My top posts
- 01. Where's the long tail of brand communication?
- 02. Necker Cube and the Art of Planning
- 03. The customer is the ad agency
- 04. Footnotes to: the tyranny of the big idea
- 05. To monetise or not: lessons from chess
- 06. What blogging does to planners
- 07. The future of: futurism
- 08. The future of: news reporting?
- 09. Aphorisms on blogging
- 10. What I am going to tell the future
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