Open to professionals working in WPP companies around the world, the Atticus Awards "honour original published thinking in communications services."
And this years list of winners features one familiar name - mine! My paper 'The Elongating Tail of Brand Communication: An approach to brand-building incorporating Long Tail economics' has been adjudged a winner in the Branding and Identity category.
Although I have won a few awards back in my days as a creative, this is one I have been working towards for some time. And one that I am absolutely proud of :)
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Disclaimer
- The views expressed on this blog are my own and do not represent those of my employers - I'd be worried more than anyone esle, if they do.
creative commons::
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June 07, 2007
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I'm Iqbal and I work as Director of Strategy at Publicis Modem Germany and am based in Munich.
This blog is a scribbling pad for my thots and ideas - on brands, social media and strategy & planning.
I am a winner of the WPP Atticus Award for my paper on the long tail of brand building. If you're looking to read more, here are my top 20 posts and my whitepapers.
If you'd like to invite me to speak at a conference, click here.You can get in touch with me via LinkedIn, Google+, Twitter or email. Thanks for dropping by." ~~ IQ // blaiq
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